CV is a new landmark in luxury living in the prestigious locale of Camberwell Junction featuring a breathtaking design by architects Elenberg Fraser with interior design by Hecker Guthrie. CV comprises of two residential towers as well as a commercial and retail precinct.

Metric was engaged to provide a full suite of strategic marketing management services for this large-scale project which offered two distinct products targeting different customer segments across the two towers. Metric was responsible for developing and implementing the project launch and marketing strategy which included two vastly different campaigns, devising the concept and setting up the display suite and managing the delivery of all collateral, advertising and communications.

Services Provided

Creative direction and management of collateral
Display suite and signage strategy
Event management
Production management
Project launch strategy and execution
Tactical advertising and communications